About

Hi, I’m Katrina Jasmin—a UX researcher by trade, a storyteller by nature, and obsessed with growth. Over the last decade years, I’ve been on a deep journey of expansion—moving through heartbreaks, big leaps of faith, and even bigger moves (like relocating to cities like Barcelona, Melbourne, and London). People often ask how I’ve managed to live in so many places and build so many connections. The truth? Curiosity, courage, and a refusal to settle for a life that doesn’t light me up.

I’ve always been the friend people come to for advice—the one who sees patterns, asks the right questions, and helps others find their way back to themselves. So I decided to put that gift online, creating content, tools, and community spaces for women who want to grow their confidence, trust themselves, and detach from what no longer serves them.

My background in UX strategy helps me dig deep, ask better questions, and design not just digital products—but a life filled with intention. Whether I’m guiding startups through innovation sprints or leading heart-centered conversations on self-worth, I’m always merging insight with authenticity.

I believe growth should feel like a heart-to-heart, not a hustle. That’s why I co-created a Women in Business group in Los Angeles and created resources like The 5-Step Guide to Detachment—because letting go isn’t about being cold; it’s about choosing peace. I’m here to help you do just that.

I want to help you design a life that feels as good on the inside as it looks on the outside.

With love,

Katrina 💛✨